Aloft Hotel on International Drive

In mid 2014 Magley Design was commissioned by Alena and Suri I-Drive Investments to provide conceptual and graphic design services for a hotel complex along International Drive in Orlando, FL, including the redesign of an existing Aloft Hotel. The pool amenity area for the revamped Aloft Hotel was envisioned to reflect the modernist aesthetic of the building’s architecture, with clean linear lines defining the pool geometry and outdoor relaxation areas. Space was allotted for outdoor dining attached to the Aloft Hotel’s restaurant, as well as a separate outdoor bar area for hotel guests.